Consumers expect the ability to shop across channels and a seamless experience whether purchasing products online or in-store. But when it comes to utilizing promo codes or redeeming loyalty points, the lines between channels can be a bit harder to cross. Gregg Aamoth, CEO of POPcodes, joined this week’s episode of The Matchmaker Is In to discuss why the payment terminal may be the key merchants need to unlock a consistent rewards and loyalty experience across channels.