Don’t Undermine Omnichannel Efforts With Siloed Solutions
Today’s consumers are always connected, interacting with companies using an array of devices and across multiple channels. Consumers’ ability to shop at any time and on any Internet-connected device gives them the freedom to choose when and where to browse. They can access pricing, inventory, and reviews from multiple sources. They can compare pricing with shipping from multiple online retailers. And many of them do this when they’re walking around in your store.