Month: July 2017

Millennials, born 1981-1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.

Retailers need to pay special attention to this group and even consider new marketing tactics as Millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.

Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.