Millennials, born 1981-1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.
Retailers need to pay special attention to this group and even consider new marketing tactics as Millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.
Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.