This Week in Location Based Marketing – Episode #312

POPcodes is pleased to have been featured in an episode of This Week in Location Based Marketing. In their weekly podcast Asif R. Khan and Aubriana Lopez discuss POPcodes Proof @ POS and how it impacts both the payments and the SMB retail sectors.  Have a listen here:

Survey: Shoppers opt for help from phone over sales associate

“Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop,” said Jason Purcell, CEO and co-founder of Salsify. “This year’s research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales.”