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Catching Consumers In Context And How POPcodes Makes It Possible

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That the retail world has changed very quickly and fundamentally in the last several years is no longer up for debate. The digital age has spawned customers that are incredibly knowledgeable about — and always connect to — commerce. The number of potential touchpoints a retailer has with consumers has increased exponentially over the past decade — and the dawn of the era of the connected device is set to expand it even further.

The good news for payments and commerce players is that this evolution has been an excellent catalyst for innovation and improvement — particularly in the pursuit of a better customer experience. The more challenging news is that delivering on that potential is a lot of work and typically requires a series of separate but connected efforts to produce one unified experience.

“Traditional brick-and-mortar merchants are realizing they need both a strong digital and social presence,” POPcodes CEO Gregg Aamoth told PYMNTS in a recent conversation.

Survey: Store retailers leaving money on table

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Disappointing shopping experiences are costing brick-and-mortar retailers serious money.
 
That’s according to the recent TimeTrade State of Retail 2017 survey, whose results suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want.   
 
Respondents said that, on average, they would increase their in-store spending by 4.7% if they received better, more personalized service from retailers.  

Passing the Fintech Test

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Every lawyer must manage client expectations, but nowhere more than in the fast-moving world of financial technology. One company, a fintech business, met with Kashif Zaman with a list of things it wanted to accomplish.

Creating a Brilliant Customer Experience Across All Channels

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A recent Deloitte survey on consumer holiday shopping plans contained some interesting news for brick-and-mortar retailers. While online purchases continue to nibble away at in-person shopping margins, consumers are seeking the best of both worlds. In greater numbers, they’re visiting stores to check out products before purchasing online, or purchasing online and picking items up in-store.

POPcodes to attend PYMNTS National Merchant Day in NYC

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FinTech and Retail Tech startup set to showcase their solution at National Merchant Day Feb 16, 2017. Calgary, AB—January 27, 2017—POPcodes, a startup focused on improving consumer and merchant experience, is set to attend the National Merchant Day conference in New York City February 16th, 2017. Read More ->  

POPcodes Welcomes Tim Suther to Its Advisors Group

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It was announced today that marketing expert Tim Suther has been named to the POPcodes Advisors Group. Tim joins an all-star advisor group that includes Greg Cohen, President of iPayment and 2016 President Elect of the Electronic Transaction Association, and Retail Advertising Hall of Fame inductee Robert Raible. Read more…

PYMNTS and POPcodes Matchmakers Edition

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Consumers expect the ability to shop across channels and a seamless experience whether purchasing products online or in-store. But when it comes to utilizing promo codes or redeeming loyalty points, the lines between channels can be a bit harder to cross. Gregg Aamoth, CEO of POPcodes, joined this week’s episode of The Matchmaker Is In … Read more