Blog

Study: One in four retailers feel paralyzed by Amazon

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According to the study, 60% of retailers consider Amazon at least somewhat of a competitor. These companies also continue to grapple with free shipping, email communications and better access to customer data to mimic what Amazon does best: provide highly personalized and convenient experiences for customers. 
 
Specifically, 63% of retailers believe free shipping for loyalty program members is one of Amazon’s most impactful consumer-facing technology initiatives. Yet, only 10% of retailers have significantly increased investment in technology to better compete with Amazon. Meanwhile, 29% of retailers haven’t even changed their data collection and analysis processes as a result of Amazon’s influence.

How to Sell to Millennials, the largest segment in the U.S.

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Millennials, born 1981-1997, now number greater than 75 million and have become the largest living population, according to recent estimates from the U.S. Census Bureau. Needless to say, they are a very important retail segment.

Retailers need to pay special attention to this group and even consider new marketing tactics as Millennials differ quite a bit from prior generations in terms of making purchase decisions and developing brand loyalties.

Research from Vantiv gives some insight into what millennials look for in a retail experience. Here are a few tips to start building relationships with and selling to this important demographic.

POPcodes Finalist in Canada’s FinTech Cup

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Calgary, AB—May 17, 2017—POPcodes, a startup focused on improving consumer, merchant and acquirer experiences, has been selected to compete against some of Canada’s most innovative FinTech, PayTech, AI, and RegTech startups. The FinTech Cup, a collaboration between Payments Canada, 500 Startups, The Digital Finance Institute and sponsored by Paysafe and CIBC, is intended to foster innovation and talent in the payments ecosystem and drive awareness and funding for the finalists.

Press Release: POPcodes to exhibit at Discover’s Payments Next Zone at Transact 17, sponsored by ETA

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POPcodes has been a member of the ETA almost since its inception. As such, POPcodes is thrilled to have been selected to be a part of the Payments Next Zone. “We could not be more pleased to have been selected to stand up next to such industry leading startups as Womply or Adyen. Though we may be newer to the industry, we believe our product will complement the offerings of companies such as these, and we can work together to change the face of retail.”

-Gregg Aamoth, POPcodes CEO

This Week in Location Based Marketing – Episode #312

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POPcodes is pleased to have been featured in an episode of This Week in Location Based Marketing. In their weekly podcast Asif R. Khan and Aubriana Lopez discuss POPcodes Proof @ POS and how it impacts both the payments and the SMB retail sectors.  Have a listen here: https://www.thelbma.com/podcasts/331/this-week-in-location-based-marketing-episode-312/

Survey: Shoppers opt for help from phone over sales associate

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“Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop,” said Jason Purcell, CEO and co-founder of Salsify. “This year’s research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales.”

Catching Consumers In Context And How POPcodes Makes It Possible

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That the retail world has changed very quickly and fundamentally in the last several years is no longer up for debate. The digital age has spawned customers that are incredibly knowledgeable about — and always connect to — commerce. The number of potential touchpoints a retailer has with consumers has increased exponentially over the past decade — and the dawn of the era of the connected device is set to expand it even further.

The good news for payments and commerce players is that this evolution has been an excellent catalyst for innovation and improvement — particularly in the pursuit of a better customer experience. The more challenging news is that delivering on that potential is a lot of work and typically requires a series of separate but connected efforts to produce one unified experience.

“Traditional brick-and-mortar merchants are realizing they need both a strong digital and social presence,” POPcodes CEO Gregg Aamoth told PYMNTS in a recent conversation.