Merchant

Comparing Amazon’s new Manhattan site, which will serve as the central distribution center for its new same-day delivery service Amazon Prime Now, to a “store” is a bit of a stretch. However, given their 17-year lease, only time will tell how much impact it has in terms of brand exposure and customer experience.  
 
But Amazon is just one of many online retailers stepping into the “clicks-to-bricks” game. Birchbox, Bonobos, Warby Parker, and Zappos have all clued into key findings about consumer shopping preferences and trends. Research has shown that consumers who have the option of shopping both online and off are spending up to four times as much as those shopping just one channel. Of course, e-retailers are hungry to capitalize on this. 

Amazon continues to dive further into e-commerce with the release of its new pricing feature “Make an Offer”.  The new “Make an Offer” tool allows Amazon to compete with online auctioneer eBay, by enabling customers to negotiate lower prices on products listed on Amazon. Sellers and buyers can negotiate through email until the deal is … Read more

One of the most popular trends today in online retailing is customers buying online and picking up in-store, a practice referred to, cleverly, in the U.K., as “click and collect.” In fact more customers are asking for the service from the retailers they most often frequent. It’s a hybrid shopping experience: Customers can purchase an item anytime anywhere and then pick it up at their convenience at the retailer. Using this delivery model, a retailer can cultivate a convenient, streamlined image to the busy consumer; in addition, some stores are quite adept at drumming up related sales — upselling — at the time of pick up.

Apple Pay rolled out last month just in time for the holiday season and the flurry of purchases that accompany it.

According to Apple, more than 10 million iPhone users are able to make purchases at 220,000 U.S. retail locations using Apple Pay.  Though Walmart, Rite Aid and CVS have rejected Apple Pay in favor of the yet-to-launch CurrentC, reports from Whole Foods that more than 1 percent of transactions are made with Apple Pay indicate that the newest digital wallet is already changing how Americans shop and buy.

Addressing customer concern over recent high-profile data breaches, Apple pay uses a combination of physical security and tokenized account processes. When a consumer uses Apple Pay, a temporary account number, advanced encryption chips in the phone and the customer’s fingerprint are all used to complete the purchase.

In a clever twist on an age-old corporate purchasing dilemma, a merged channel company has worked with Chase Paymentech to allow employees who need to make last-minute supply purchases to do so using a corporate code.

Apple Pay has a fight on its hands it seems. Drugstores CVS and Rite Aid have disabled the tech giant’s new digital wallet service in its stores, according to reports. Both retailers are part of a consortium of merchants who plan to offer their own payment system, CurrentC. Developed under the Merchant Customer Exchange (MCX) consortium which includes Walmart, Target and Gap as well as CVS and Rite Aid, CurrentC is positioned to rival Apple Pay and Google Wallet. It seems the battle for customers’ digital wallets has begun.

A new survey from retail technology company POPcodes has found that 86 percent of consumers who order products online and pick them up in store want to avoid shipping fees. The poll of online shoppers conducted by POPcodes, which offers a cloud-based platform that integrates e-commerce systems and in-store payment terminals through a redemption code … Read more

A retail technology startup launched at the Money 20/20 conference has developed an omnichannel redemption solution that enables customers to purchase products online and pick them up in store.

POPcodes, a Canada-based company led by North American retail executives, bridges the gap between ecommerce and physical shopping by giving consumers a code when checking out online, which they can then use to redeem purchases or promotions at the cash register.

Because POPcodes integrates with existing ecommerce platforms and in-store point-of-sale systems, it supports the entire “clicks to bricks” customer journey.

By entering their verified phone number and three-digit passcode – their personal POPcode – when in store, customers using POPcodes can redeem an online order or generate a proof of promotion at any participating location without having to print out their order confirmations or showing a photo ID.

Through POPcodes’ online API, merchants can create a proof of purchase or proof of promotion that sends data related to the consumers’ online transaction or registration for an online promotion to a variety of function-specific POP templates. These enable merchants to send a range of content (including location data, product and pricing information, product suggestions) for display and also for in-store output on demand.

There is a multi-trillion dollar gap between the online and physical shopping worlds – and POPcodes, officially launched today at the Money 20/20 conference, looks to be the bridge. 

The way POPcodes works is customers get a simple and secure code (typically online although they could be used in offline collateral as well) from participating retailers and are able to use that code to redeem purchases or promotions in-store, either when at the cash register or through any in-store device connected to POPcodes (like associates using iPads or at an in-store kiosk). 

Calgary, AB–POPcodes, a Calgary-based company led by veteran North American retail executives, bridges the gap between e-commerce and physical shopping by giving consumers a code when checking out online they can then use to redeem purchases or promotions at the cash register. 

Because POPcodes integrates with existing ecommerce platforms and in-store point of sale systems, it supports the entire ‘clicks to bricks’ customer journey.

Co-founders Gregg Aamoth and Glenn Yuen saw an opening in the market when they realized that retailers were misplacing their focus entirely on the online shopping experience, neglecting the time-tested in-store shopping model.

“The vast majority of consumers begin their path to purchase online, but an overwhelming amount of those shoppers – 95 per cent – still prefer to make the purchase in store,” says Aamoth. “Some stores offer in-store pickup for online purchases, but they are rarely successful because their current systems do not link their disparate sales channels. We wanted to make something that connects those experiences in one solution to benefit both the retailer and the consumer.”

By entering their verified phone number and three-digit passcode – their personal POPcode – when in store, customers using POPcodes can redeem an online order or generate a proof of promotion at any participating location without going through the hassle of printing out their order confirmations or showing a photo ID. Even better for retailers, a customer that comes in store is an opportunity for additional sales beyond the online purchase.

“From the very first transaction, POPcodes reduces online shopping cart abandonment, drives in-store traffic, extends the life of existing payment systems and improves real-time multichannel inventory management,” Yuen adds. “Even better, as usage increases and transaction history accumulates, POPcodes will provide retailers tremendous insight into the consumer’s wallet.”

 Instead of paying for shipping costs and waiting for their purchases to arrive, consumers can purchase online and pick up their order in a convenient local location, while retailers benefit by not having to pay the price of offering free shipping. Further, no additional investment in infrastructure is necessary to implement a system that separates the redemption and payment processes, thus reducing the possibility of fraud. In an era of in-store data breaches, POPcodes provides a B2B solution that minimizes risks for both the customer and retailer.

Through POPcodes’ online API, merchants can create a proof of purchase or proof of promotion that sends data related to the consumers’ online transaction or registration for an online promotion to a variety of function-specific POP templates. These enable merchants to send a wide range of content (including location data, product and pricing information, product suggestions) for display and also for in-store output on demand. This same mechanism enables brands to establish a series of redemption rules and personalized prompts that provide an unprecedented amount of flexibility and control over the in-store customer and associate experience.

 POPcodes is now available on the sites of participating retailers. For more information, visit POPcodes.com.