The POPcodes platform enables two unique solutions: Push Button Services™ (PBS) and Proof @ POS™ (POPs). Each solution provides flexible use cases to enhance the capabilities of your smart payment terminal, whether directed from acquirers and ISOs to merchants (PBS) or from merchants to their customers (POPs).
Push Button Services™ (PBS) Epic Use Cases
App and cloud-based components are combined to quickly digitize multistep, multiparty, and multichannel workflows. Seamlessly guide the merchant from local and online content on the smart device to email, SMS, web, app, and even voice interactions on their smartphones. Use the PBS app to track and optimize those interactions like never before.
Proof @ POS™ (POPs) Use Cases:
POPs for Merchants & Marketers
- Create and track promotions and attribute redemptions to campaigns in various marketing channels
- Use existing hardware and implement the app through the terminal so POPs is conveniently at merchants’ and customers’ fingertips.
- Track all media
- Calculate one to one measurement points
- Track all redemptions
- Convert points to dollars at the POS
- Collect data on purchases
- Attribute online to in-store conversion
- Increase in-store spend
- Be an omnichannel retailer
It’s easy to see how POPcodes solutions can enhance a marketing mix. Our POPs solution allows merchants, brands, and partners to create unique promotional codes that track the success of marketing campaigns and attribute them to in-store sales. This is especially handy when promotions or sales run through various marketing channels. We want you and your merchants to get the most out of your terminal device, and both of you can benefit from POPcodes powered solutions.
A Success Strategy for Omnichannel Merchants
Don’t worry, we’ve thought about data privacy regulations and we make sure your merchants are covered from a legal standpoint. Our POPs solution offers verifiable consent for gathering a customer’s personal data for marketing purposes. Our app logs data for merchants that verify when customers saw legal disclaimers before submitting their information.
Omnichannel strategy improves customer lifetime value, reaches new customers, increases operational efficiency, and increases sales.