We’ve had a very busy 2021! From recording both our 1,000,000th AND 2,000,000th POPcodes Push Button Services Interactions in the span of just five months to some special developments about to be announced; it’s all had us thinking about where POPcodes started and where we’re going!
The POPcodes Platform originated out of an idea to utilize the in-store point of sale device to digitize and enable promotions, in-store pickup, and more. The concept turned into our Proof @ POS solution and was tested in franchises across North America; enabling in-store pickup and traceable promotions, from online to in-store, with redemption data.
At the time, demand for “buy online pick up in-store” was rising, take a look back at our article in RIS: “Put the Rumors to Rest: 3 Myths about In-Store Pickup Dispelled”. Hindsight is 20/20, but imagine the smooth transition businesses would have had to the curbside pickup model, which has become ubiquitous during the COVID-19 pandemic, had they implemented the simple Proof @ POS (POPs) app. POPs helped retailers strengthen their omnichannel efforts and contributed to Retail TouchPoints article “Retailers Embrace Omnichannel Fulfillment Strategies To Exceed Customer Expectations”.
The development of POPs laid the framework for our POPcodes platform. The team realized the platform could adapt to enable acquirers, independent sales organizations, and other payment industry players to utilize the newest technology in point of sale terminals to their fullest potential. Push Button Services emerged as a digital communication platform to provide onboarding, support, and sales to merchants. Now armed with two solutions under the POPcodes platform, POPcodes offered solutions to drive omnichannel engagement and value-added services to fight the “race to zero” in payments processing.
With the accelerated deployment of smart terminals, Push Button Services is deployed on merchant terminals every day to digitally unbox new terminals and reduce time to activation. POPcodes is currently deployed on more than 30,000 merchant payment terminals while growing exponentially. We’re excited to see more acquirers and ISOs taking advantage of an omnichannel approach to communicate with their merchants. By turning the point of sale smart terminal device into an owned digital media channel, our clients send engaging messaging to merchants without the competitive noise or inaccurate information of a Google search or distractions in an email inbox. This capability is enhanced by the newest Android powered payment terminals with amazing graphic displays and capabilities.